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Federation-Square fireworks (low res) FEDERATION SQUARE
It’s increasingly hard to imagine Melbourne without Federation Square. Home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and specialty stores, this modern piazza has become the city’s focal point; its heartbeat.
Fed Square (as it’s affectionately known) connects the Yarra River and bustling arts precinct with Melbourne’s premier sporting venues, parkland and central business district. The precinct is the size of an entire city block and has also been embraced as Melbourne’s “Meeting Place” – a local hang-out and one of Victoria’s most popular tourist destinations.
Major attractions including The Ian Potter Centre: NGV Australia, Australian Centre for the Moving Image (ACMI) and the Melbourne Visitor Centre, which are complimented by a wealth of dining options and riverside vistas. Host to more than 2,000 events each year, Fed Square is a hub for festivals, markets, fashion shows, public lectures, outdoor cinema, public rallies and live music concerts.
Since opening in 2002, Fed Square has seen more than 90 million visits. It is currently number 1 for national and international visitation to Melbourne and is regularly among Victoria’s top two attractions in the state for local, national and international visitors. In 2012/13 10.4 million visits to the precinct were recorded, there were more than 2100 activities on site and over 15,000 traditional and online, national and international media references.
This response is in part a result of the extraordinary range of event activities held each year including New Year’s Eve celebrations, Melbourne Festival, Melbourne International Comedy Festival, Melbourne Food and Wine Festival, large public rallies, live sites for major sporting events as well as school holiday and Christmas programs.
All together these activities help make Federation Square the undisputed heart of Melbourne.
Program Manager – Marketing + Communication, Fed Square Pty LtdT (03) 9655 1911M 0426 226 952