About the Yarra River Business Association


Since late 1998 the Yarra River Business Association has actively represented the interests of small to medium businesses located on and along the river.

As a result, the Lower Yarra business community has real input to the planning and operational decisions made for the area by the many and various organizations involved with river governance.

The Association operates as one of the eight business precincts funded by the City of Melbourne under the Melbourne Business Precincts Program 2017-2021. The two-way flow of information between the precinct and the Council is one of the most beneficial features of the structure.

The City of Melbourne's annual operating grant is used to operate a professional secretariat and to engage marketing assistance. The grant is augmented by membership fees, association partnerships and sponsorships contributed by local businesses.

YRBA's strategy for the precinct is contained within its VISION 21 document, released in November 2019.  Major public consultation for the document occurred at the 15 August 2019 Yarra River 'Big Ideas' Forum. The report from that forum, conducted by ARUP Australia, can be downloaded here.

Jeremy Vincent
Arts Centre Melbourne
0409 900 807


Hon. Treasurer
Peter King
Quest Southbank
(03) 9694 5600

Hon. Secretary
Paul Sullivan
Venice on the Yarra
(03) 9399 1991

Executive Members

Con Sarrou   Yarra River Cruises

Andrew Mackey  South Wharf Association Inc.

Elise Hill  ARA/ Southgate

Daniel Manly   HQ Group/ Arbory

Sandi Sieger   Onya Melbourne magazine

Executive Officer
Tim Bracher
Bramark Consulting
P.O. Box 76, Flinders Lane, 8009
0412 502931 [email protected]


“ YRBA is one of the City’s longest established and professional business organisations, with a track record of innovation and advocacy on behalf of its constituents. The City values its close association with YRBA, which provides a voice for the business community of Southbank. “  Katrina Mc Kenzie, Director, City of Melbourne

“ John Forman is a much valued board member of Victoria’s peak tourism industry body and, as such, represents the Yarra River business community with experience and dedication. John’s background in the tourism industry of two states means that he speaks with a depth of experience.”   Felicia Mariani, Chief Executive Officer, Victorian Tourism Industry Council

“ South Wharf Association works collaboratively with the Yarra River Business Association to better the business environment of Southbank and South Wharf. The experience and professionalism of YRBA is much valued in marketing the virtues of South Wharf as Melbourne’s heritage tourism and hospitality precinct.”   Andrew Mackey, Hospitality One, President, South Wharf Association Inc.

 “   Parks Victoria and the Yarra River Business Association has commenced a new era in management of the Lower Yarra River as a more business-friendly and activated environment for operators.   We wish to bring the on-water standards up to those of the land-based assets, and YRBA’s help in achieving this will be of great importance. “  Matthew Jackson, Chief Executive Officer, Parks Victoria